The marketing plan should include:
• a review of the market for this type of product
• a description of the target audience/consumer and the potential market
• the aims of an advertising campaign
• a draft/storyboard/script for two possible adverts
• a draft/storyboard/script for two possible promotions
• a schedule for the release of the adverts/promotions
• a description of how feedback on the campaign will be gained
• an explanation of the potential use of two official research bodies in gaining feedback
• an explanation of the role of the ASA and other official bodies in influencing the content of adverts.
Each member of the group should produce a production diary showing that they:
• took part in a meeting to choose the type of advertisement/promotion
• produced ideas/material for content
• edited material