A key step of developing ideas is writing a TREATMENT. These treatments are then given to prospective clients (labels, bands) who are deciding which directors to hire for their work.
Treatments are about:
Summarizing, a music video treatment is the starting point of every project. It allows the production company to communicate its ideas to the artists and it allows artists to make decisions regarding the direction of their video. The treatment also helps production companies to write production budgets that are accurate and that give artists a complete view of what to expect when embarking on the production of their music video.
(http://www.creando.ca/about_us/treatment.php)
They should
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
(http://www.creando.ca/about_us/treatment.php)
//TASK 1//
LIST WHAT YOU BELIEVE ARE THE 5 MOST IMPORTANT ASPECTS OF A TREATMENT.
//TASK 2//
Follow the link to find some treatments and the final video that were created from them:
http://outsidevoicemedia.webs.com/music-videos
Choose ONE pitch - read it and watch the video.
EMBED THE VIDEO AND CUT AND PASTE THE TREATMENT (MAKE SURE YOU PUT A HEADER EXPLAINING MENTIONING THE DIRECTOR, THE NAME OF THE ARTIST AND TRACK)
Do you believe the pitch was good at communicating the ideas of the director and why?
Are there any differences between the pitch and the final video?
How do you think the pitch could be improved?