UNIT 18 - TECHNICAL ANALYSIS

Adele - Rolling in the Deep

In the Adele video you get seven different set-ups established early in the video - Adele on the chair, Ninja in the dust room, drummer under the stairs, room full of glasses, paper cityscape, breaking crockery. The rhythm in the cuts, switching between the set-ups, is at first consistent and slow. However, as the song and the on screen action builds to a crescendo the editing becomes quicker. This is a compelling video despite the lead performance being done from a chair. The trick is to have a performance that has passion/integrity/authenticity and keep the editing moving to hold the viewers interest.

USING THE ABOVE STRUCTURE ANALYSE A VIDEO OF YOUR CHOICE AND DECONSTRUCT IN TERMS OF THE SHOT TYPES AS THOUGH YOU HAD BEEN ASKED TO RECREATE THE VIDEO

Here's a few examples of good performance based videos:

Conor Maynard - R U Crazy
Little Mix - Move
One Direction - Kiss You
Green Day - American Idiot

Super Junior(슈퍼주니어) _ SORRY, SORRY

Alexis Jordan - Good Girl