Unit 4, A04 Present a new media product and adverts/promotions to an audience and gain feedback
Preparing and delivering a presentation:
You will be marked on:
• delivery style and technique
• presentation delivery skills
• research, planning
• organisation of materials
Mark Scheme
Candidates carry out a well planned and rehearsed presentation (equipment had been thoroughly checked), which displays the product attractively and considers the needs of the audience, which is evident from the layout of the room. Candidates listen to the feedback provided by the audience. They lead the discussion and give informed answers.
They are able to prompt extended answers from the interviewee.
Candidates distribute a short questionnaire using a correct format and well presented that asks questions focused on specific elements of the product, advertisement or promotion. Alternatively candidates interview a member of the audience.
Candidates ask a range of open and closed questions from the interviewee. They are able to prompt extended answers from the interviewee.
Presentation preparartion
Create a questionnaire so you can get feedback on from your audience on the plan.
Which aspect is most effective, do you feel it is appropriate for my target audience, does the campaign fit in the brand, which aspects could be developed further, etc. and BRING IT TO THE TALK - spend time on the design make it look official (use your company logos)
Create a preparation sheet for the presentation - what will you need, where would you like the audience to sit, what equipment do you need, what equipment does the room have etc. This can take the form of a check list.
LOOK AT THE BELOW SHEET FOR WHAT YOU MARKETING PLAN SHOULD CONTAIN AND LOOK AT LAST YEARS WORK FOR IDEAS ON STRUCTURE AND PRESENTATION.