FILM POSTER ANALYSIS

FILM POSTER ANALYSIS

It's important to remember that movie posters are advertisements. The goal of a poster essentially is to "sell" the movie—to make you want to see it. Compare the two posters for the forthcoming movie Ender's Game and for each poster consider the following questions:

1) What is the genre and premise of your film? What in the poster supports a viewer’s understanding the genre and premise even if they knew nothing about the film?

2) What characters if any are featured on the poster? What does the way they are represented on the poster say about the character and/or the actor?

3) What can you tell about the tone or mood of the film from the poster? Think about lighting, composition of the items in the poster, and the font of any writing.

4)  Is the title large or small? How does the tagline add to the poster and intrigue viewers? Are any actor/actress names in a larger font? What does this say about the main appeal of the film? 

5)  What in your opinion is the main hook in the poster that would encourage people to see this film? How is the hook highlighted in the poster? Who do you think the target audience for this film might be and why?

Produce two annotated A4 pages discussing each poster and answering all the questions above. Remember that each sheet should be clear and you can use arrows, box-outs, frames and highlights to help illustrate your points. Save both pages as PDFs and upload to your blog.