'Who reads it? "People with excellent taste."'
Quote from Stack.com interview with Little White Lies Editor Matt Bochenski
Audience types from UK Film Council Report
The report identified four types of film fan - Mainstream, Mainstream Plus, Aficionados & Film Avids
LWL readers are:
Aficionados
Aficionados are more likely than Mainstream Plus audiences to think of‘specialised films’ as a category in their own right.
They like to portray themselves as more discerning than other film-goers, to the extent of describing themselves as ‘anti-Hollywood’- even though they still predominantly see mainstream American films.
Compared to Mainstream types, Aficionados are more likely to make an effort to seek out specialised films that have caught their attention.
Aficionados will see all the same specialised films as Mainstream Plus audiences, as well as specialised films that are foreign, more thought-provoking and have unfamiliar casts. They are still likely to reject the more extreme examples of specialised material.
OTHER NOTES FROM THE INDESIGN GRID
18-30 Young professionals/students, or graduates with significant disposable income and time rich.
No specific however there is a South East/London bias in terms of promotions: Barbican, BFI, Picturehouse, film festivals
Likely to enjoy independent and cult cinema, and discussion of film as an art form rather than just entertainment. They want to read about certain key films in great depth and digest unconventional ideas about films and help form opinion.
In depth interviews with creative practitioners involved in film may act as inspiration to wannabe filmmakers. May want to look different/cool
Significant amount of free time, into more cerebral leisure activities such as art, liberal politics, independent culture. Most likely to come from a cosmopolitan urban area. Maybe have a flat with stripped wood floors.
Likely to subscribe to the magazine and have their collection on display. Into established street fashion, indie electronic and guitar music, contemporary literature. Into comfortable arty festival scene, bars and coffee houses. Internet and design savvy, with some aspirations to work in a creative industry.