So far you should have the following information
- A clear understanding of your product
- A clear understanding of who your target audience is
- A clear objective to your marketing campaign
- An understanding of the role of ASA and ISFE
- Multiple drafts and ideas for adverts and promotions AND feedback on these ideas.
THE NEXT STAGE IS:
1) Decide on your ideas - what (as a team or individuals) are you going to do. Remember you must have the following:
Direct advertising
Indirect advertising
Promotions
ALWAYS THINK ABOUT YOUR TARGET AUDIENCE AND FEASIBILITY
2) To create a clear marketing plan that must include the following:
A schedule: when is your product released, when will the marketing and promotion begin, when will the separate parts be actioned, why have you chosen this strategy.
3) How you intend to get feedback and information from your target audience and consumers as to how effective the campaign is.
4) Create the materials - evidencing the process along the way.
CREATE EVIDENCE FOR YOUR BLOG!!!!