TO PASS AO1 YOU MUST ANALYSE TWO MUSIC VIDEOS. AS A CLASS WE WILL ANALYSE MILEY CYRUS - BUT YOU MUST CARRY OUT AN ANALYSIS OF A VIDEO OF YOUR OWN CHOICE USING THE SAME HEADINGS.
"I think the video is much more, if people get past the point that I'm naked and you actually look at me you can tell that I actually look more broken than even the song sounds. The song is a pop ballad. It's one of these songs that everyone is going to relate to, everyone has felt that feeling at one point. If people can take their minds out of the obvious and go into their imagination a little bit and see kind of what the video really means and the way it's so vulnerable and actually if you look in my eyes I look more sad than my voice sounds on the record it was a lot harder to do the video than it was to record the songs. It was much more of an emotional experience."
1) Intentions - explain what you believe are the intentions of the artist and director - why does this video exist. It could be as simple as 'to promote the single' but think about how the video may shape the idea of the artist for the viewer - does it build on their star persona?
2) Relationship between the lyrics and visuals
3) Relationship between the music and visuals
4) Voyeurism - We often see activities in music videos of an intimate nature - tender moments between lovers, people getting ready for a night out, episodes of reflection etc. - basically a private activity that people don't usually invite the audience of MTV to spectate.
Is there any content of a voyeuristic nature? Describe it. What effect does it have on the video/representation of the artist?
5) Intertextuality - shaping of texts meaning by the other texts that may include an authors borrowing and transformation OR a reader's referencing. What references are there in the video? What does it remind you off? Have you seen similar treatments before - where? How does this all influence the effect and impact of the video?
6) Representations of the artist - how is the singer/band portrayed? How they lit, what are they doing, what is their performance like, what clothes are they wearing, are they happy/sad/moody/energetic/soulful/scary?
7) Typical of the Genre - identify the genre of the music - be as specific as you can. Is this video typical of that genre in terms of performance, imagery, mise-en-scene, narrative and representations. Back up each point with reference to the video and other videos from the genre.
8) Who is the target audience - obviously fans of this artist and genre, but can you expand on this? What does this audience expect? What else are they into (alternative culture, mainstream).
9) Why would this appeal to the target audience - which aspects of the video do you believe the target audience would enjoy - the performance, imagery, narrative etc