MUSIC VIDEO: Audience type

To produce a good, well-rounded blog you MUST have thorough Target Audience research.

This is important for the following reasons:

- One of the evaluations question is around audience feedback
- Having an strong idea of who your target audience is will help in terms of creative process in the construction of the video: references, intertextuality, style, fashion etc.
- You can gauge whether you meeting audiences expectations or not.

1. Ideal audience type
From research into the genre of your music choice you should have an idea of your perfect audience type will be – in terms of what they wear, what media they consume, festival, radio, technology etc.
Using this create a visual depiction of you ideal target audience. Use Photoshop if you’re comfortable with it or Prezi.

A that will help you understand different demographics and audience types is this:
http://www.uktribes.com/
To access the site fully you will need the following password: Qspfntut
If you use this take screenshots of the part of the site you used.

Tag all your genre research posts and hyperlink them to this blog post pointing the moderator to where this information has come from.

FOR EXAMPLE