A good magazine should have the following qualities.
1) Be recognisable - those familiar with the brand should be able to spot it easily.
Key for LWL is the position of the masthead and the bar code. That is the key structure for a LWL cover. Other is a stylised portrait with eye-contact. Does your mag have this?
2) It should be emotionally irresistible by the appeal of the main image - does your image generate an emotional response?
Not all mags generate an emotional response but is your image striking? How does it represent the character - are the heroic, fragile, scary, beautiful? And what impact does that have on the consumer?
3) Magnetic and curiosity arousing - to pull the reader in.
LWL lies cover are curiosity arousing as they don't look like other movie mags. It is not obvious what they are about. Also they present relatively well known film characters in a stylise and unique way so there is a certain allure to the magazine, something enigmatic about LWL.
4) Intellectually stimulating - promising benefits.
LWL promises "Truth and Movies" which is an enigmatic and powerful blend. There is the suggestion that this is a fresh and unique look at movies from the 'fresh and unique' treatment of the magazine. The benefit promised is real care about films and a carefully crafted mag.
5) Efficient and easy to scan - introducing your service and making it clear.
Can you read your font? Can you recognise the character from the Hunger Games? Is it clear what this LWL issue is about?
6) Logical - makes sense as an investment.
A tricky one this - is LWL a logical investment? Or one for a niche audiences? Or a luxury purpose? It offer opinion and news but all this could be access via the internet - so this offers passion and sophistication. Perhaps only a logical choices for a select few.
Use each criteria as a header and assess if you magazine is effective as a Little White Lies cover.
To illustrate this post Photoshop your final piece into this image of LWL magazines
