UNIT 04 AO1
So far you should have researched half of the marketing mix (2 of the 4 Ps - Product, Promotion) for Rockstar's Red Dead Redemption.
Now complete the other 2 Ps
Placement
How was RDR distributed? What shops? What online retailers? When did it come out in different countries? When and where was it available in terms of digital distribution? Where is it available to purchase digitally now?
What DLC was there? Where could you get it and when?
Price
How much was it on release? What retail promotions were there? What pre-order incentives were there, with whom? When was a budget version released? Was there a collectors edition - how much? How much was the downloadable version?
Research this yourself but these you'll find some information here.
If you finish this move onto to a second case study and do the same type of research (4 Ps): either Angry Birds or you can choose a game of your choice as long as it is iPhone/smartphone game or a social game (Facebook).
For Angry Birds there's a ton of resources online but below is a very good document and there's something interesting information on how they marketed it here.