Write up what you learned from the presentation by Owen Sherwood.
Use images from his blog to illustrate your points.
http://www.owensherwood.com/
If you're struggling to think what aspects to write up - here are some headers/suggestions.
Describe the different approach Owen has to the following types of illustration work:
Editorial
Publishing
Childrens Book
Also talk about where Owen gets his ideas and inspiration from for each (his daughters influence, drawing what you know, working from a brief.
Outline the process Owen has to go through when working for a magazine client.
Talk about the techniques he uses. How does he produces his original picture? What layer modes does he use and why? How does he like to use colour?
Primary Research
Play your track to at least 5 different people – ideally they should be into the genre of the music you’ve chosen, but at least intelligent and media literate. Ask them the following questions:
Did you like the track?
What type of person would like this track?
Which age range would you typically associate with this song?
How would you picture the band/lead?
What sort of music video would expect to accompany this track?
If performance, where and what type?
If narrative, what sort?
Either record the answers on your phone camera – or write their responses down.
Upload the responses on the blog and – IMPORTANT – write a summary paragraph explaining 1) what you’ve learned 2) how this has effect your creative process.
Here is an exert from an interview with Chris Cunningham talking about the pre-visualisation of his music videos. He talked about the pre-storyboarding stage of making a 'graph chart' of the music track.
QUESTION: Do you have the edit pre-constructed in your head before filming?
Chris Cunningham:
"Pretty much. I'd say it ends up that 60% are shots that are designed to go in one specific place and won't go anywhere else. But the other 40% are accidents or tangents you go off on. That ratio is determined by the limited amount of time you have. I'm not sure I'd change that because you have to be surprised by stuff, else it's no fun."
"So much you are going to have to do (in the edit) is already laid down for you (in the music track)"
MUSIC VIDEO TIMELINE TASK
Using the TIMELINE SHEETS, breakdown your MUSIC TRACK into verses, chorus, instrumental parts, key phrases and sounds - (USE COLOURS to help differentiate the parts).
Once you have deconstructed the track - start to annotate the timeline explaining which part of the song is accompanied by what type of visuals.
Try to be as detailed as you can - HOWEVER - this a visualisation to help you understanding the structure of your track and video so use the template appropriately to HELP you.
Here's an example of the wonderful work of Chris Cunningham.
TASK
Open your digital thumbnail contactsheet in Photoshop and in a new layer annotate your initial ideas. Use feedback from your peers and insights from the case studies you have been looking at to evaluate the designs, filtering out unworkable or unoriginal ideas and highlighting those that you think have the greatest potential. Make notes explaining your thinking, and be specific about details that you consider to be positive or negative about each idea.