UNIT 18 Music Vid: Lip Sync task

Download this clips of well known tracks.

Choose one track and In groups of 3 to 4 you have one lesson to attempt to film a music video. 

Come prepared with whatever you need for the 12.25 lesson on Friday in order to film. Each member of the group should upload the footage to their laptop and do their own edit - you can then have the following lesson to edit. If necessary you can have the first lesson on Monday as well.



UNIT 18 Music Video - Goodwin Examples

Find an music video as an example for each of Goodwin's point and explain just why it relates to the point.

For example
There is a relationship between the music and visuals.


In Chemical Brothers' Star Guitar the video is seemingly a view from the window of a speeding train. As video continues and the music becomes more layered it then becomes apparent that the scenery (pasting posts, buildings and trains) is a visual representation of the music - so posts become beats, colour tones change with volume and the pace of the train changes with the pace of the song.

The points you might have a problem with are:

3) Genres are complex and diverse in terms of music video style and iconography.
Choose a genre you like and are comfortable with and find a typical/conventional video for that genre. Explain why you believe it is a good example of the genre chosen in terms of performance type, iconography, narrative etc.

4) Record companies demand close-ups of performer and appropriate representation.
Choose a well known performer and find a video that which helps build their star persona (Marilyn Manson - weird, Olly Murs - cheeky chappy, One Direction - cheeky funsters etc) and explain why.

For more about Goodwin click here

FILM POSTER ANALYSIS - HG

FILM POSTER ANALYSIS

It's important to remember that movie posters are advertisements. The goal of a poster essentially is to "sell" the movie—to make you want to see it. Compare the two posters for the forthcoming movie The Hunger Games: Catching Fire and for each poster consider the following questions:

1) What is the genre and premise of your film? What in the poster supports a viewer’s understanding the genre and premise even if they knew nothing about the film?

2) What characters if any are featured on the poster? What does the way they are represented on the poster say about the character and/or the actor?

3) What can you tell about the tone or mood of the film from the poster? Think about lighting, composition of the items in the poster, and the font of any writing.

4)  Is the title large or small? How does the tagline add to the poster and intrigue viewers? Are any actor/actress names in a larger font? What does this say about the main appeal of the film? 

5)  What in your opinion is the main hook in the poster that would encourage people to see this film? How is the hook highlighted in the poster? Who do you think the target audience for this film might be and why?

6) In what ways does the fact that this is a sequel impact on the poster design and an audience's reading of the poster?

Produce two annotated A4 pages discussing each poster and answering all the questions above. Remember that each sheet should be clear and you can use arrows, box-outs, frames and highlights to help illustrate your points. Save both pages as PDFs and upload to your blog. 

FINAL ART EDITOR FEEDBACK

This is the feedback from illustrator and Art Editor Paul Tysall. Incorporate it into your evaluation of the strengths and weaknesses.

Jacob

+ Bold, eye catching - feel's quite Star Trek-y. The type complements the flat design well.


 - Layout could be improved - the LWL logo covers far too much of the eye line. Quite simple over all.


Sam King
 
+ Interesting, bold and abstract. Works in terms of being eye catching on the news stand. Well done.

- The type bleeds in with the design - especially on the left hand side. Gets lost in the background. A brushed metal on the blue bits might have been interesting to see.


Tom C

+ Interesting background pattern. Bright colour palette. Textured and homemade feel to it fits in well with the LWL look.

- Not too keen with the opacity of the face and the way the pattern comes through.


Ollie

+ Likeness is good, hand drawn feel fits well with the LWL look.

- Feels half done - there's some texturing and shading in parts of the face (ear) and then none other places such as the jacket which fills up a large part of the picture.

Mo

+ The type top left is great - like a early home computer look. Very impressive. Interesting concept well executing - the mark of a good graphic designer.

- Does it say "Enders Game" - feels a bit Tron/Daft pun - generic.

Ryan

+ Typography is good energetic. The clash of the flat vectors and texture brush strokes is great. Stands out, eye catching.

- The colour choices don't seem to fit the film - feels a bit Halo (Master Chief). Similarly the typography seems to have little link with the film.

Josh

+ The likeness is good. The clash of textures between the drawing and background makes the portrait 'pop out'.

- The red and green stars looks part Christmas card, part confederate flag. It's a strange choice of imagery and colour.

Keiran

+ Good choice of colour. Mosaic feel is abstract and interesting. Has a 60s feel to it. Says 'sci-fi' in a less obvious way. Good work.

- Typography is odd in the way in runs down the side. It doesn't need the dark yellow shaps - the yellow and the blue squares would have been enough.

Beth

+ Maze feel is interesting - adds to what is a good portrait. Good composition.

- The font/typography could have been used in a more interesting way seeing as there are so many interesting shapes and lines on the cover.

Mel

+ Good illustration - lots of work been put in. Feels right for LWL in terms of textured hand drawn feel. Has a sci-fi Christ halo look which is thematically interesting.

- As the actor or the character is not iconic or famous, this comes across just a drawing of a boy who may or may not be naked. Needs more of the film branding somehow. Avoid using black when shading - try to put more detail in the eyes.

Zoe

+ The typography is a good choice - fun. Might be interesting to see the alignment played around with.

- The grey is very flat and the portrait gets lost in the cover somewhat. It doesn't seem to say much about the film - where's the connection.

Scott

+ It draws you in as you want to smudge the blue dripping colour or tidy it up.

- It's what you get if you take bad acid. It's like the Turin Shroud of Captain Birdseye.

Matt

+ Well drawn - plays with depth - seems to go back into the mag. Stands out - and is interesting.

- It's not clear just what is in the reflection and what is the relevance to the film. The typography looks rushed and not thought out.

LWL DEADLINE DAY

By 4pm you must have your finished design uploaded to Flickr.

Save the original PSD file to your Document space

Resize the image to a width of 1024 pixels, keeping the proportions the same.

Save as a .JPG and upload to Flickr and to your blog.

Your homework for the weekend is to compare your design with an actual cover of Little White Lies of your choice:

  • In what ways does your cover fit the conventions and requirements of the brief?
  • What aspects of your design would you identify as of professional standard?
  • In what ways does your cover differ from the required expectations of a LWL cover?