This is a written evaluation that should be posted to your blog by the first lesson back. You have some feedback already - however, PLEASE get more feedback from family and friends to help you with the evaluation.
When answering these questions you MUST MAKE REFERENCE TO THE FOCUS GROUP FEEDBACK. Also write full sentences - uses images, video to illustrate your points. Make it shine and look lovely.
Mention the focus group - you organised for a group of 17-18 year old music fans to look at your music video and produce construction criticism in terms of Performance, Editing, Mise-en-scene, Cinematography. Here are the photos -
1) Evaluate the technical quality of the video
WITH REFERENCE TO THE FOCUS GROUP FEEDBACK
Mention the strengths and weakness of the following:
Lip synching, composition of the shots, lighting, camera movement, editing (to the beat), variety of shots types.
What do you believe could be improved and how?
2) Evaluate the creative quality of the video
WITH REFERENCE TO THE FOCUS GROUP FEEDBACK
How does it hold the audiences attention? Does the video work well with the track? What aspects help visualise the tone and content of the track?
What do you believe could be improved and how?
3) Compare your video with the original nine key frames and pitch that you did
How have your ideas changed? What parts got better or lost in the production process? How do you feel about the outcome?
4) How does your video compare with existing music videos from the same genre?
Refer to the codes and conventions you analysed - how does your video conform or conflict with these codes and conventions? Do you believe this would meet your target audience expectations.
MAKE SPECIFIC REFERENCE TO EXISTING VIDEOS - TAKE SCREEN SHOTS TO ILLUSTRATE THE SIMILARITIES AND DIFFERENCES.
5) Evaluate your work as team in the production and post production process.
(Those who worked on your own (Tom/Jack) talk about how you got on with organising actors, working with friends etc.)
What went well and why? What could have been improved and why?
MAKE REFERENCE TO ORGANISATION, PRODUCTION ROLES, COMMUNICATION, PROBLEM SOLVING AND WORKING CREATIVELY.
6) Evaluate you OWN contribution to team in the production and post production process.
What went well and why? What could have been improved and why?
MAKE REFERENCE TO ORGANISATION, DELEGATING, LEADERSHIP, DECISION MAKING AND SOFTWARE SKILLS.
Mark scheme
Candidates present the video to a client or focus group. They make an objective and detailed evaluation of the video that refers to feedback. There is an in-depth evaluation of their work and the work of the team that suggests improvements. There is a comprehensive evaluation of all areas of the production process and some potential amendments are described.
Download the following PSD file from dropbox : click here for link
The file is a template in which you will begin developing your final cover image.
The file is set up at a resolution of 300dpi (dots per inch) which is the necessary quality for outputting to print.
Ethical
Ethical: considering the idea of 'right' and 'wrong' conduct, and your responsibility as a creative practitioner to audience.
Reflect on your video using the following criteria:
1) Imitable behaviour - what behaviour is displayed in your video that could be dangerous for a potential target audience to copy. This could be self harm, violence, drinking etc. How do you justify its inclusion.
2) Representation - how are the issues or characters shown in your video - be this mental health issues, young people, women etc. Are they shown in a sympathetic or positive light?
3) The MESSAGE of the video - what do you believe you are saying in the project, is there a clear message and what effect do you believe it might have on the target audience.
Write this up as a blog post - include pictures and footage as appropriate.
